Building the most powerful brand authentication tool

Learn how we partnered with World Customs Organization to increase global adoption for their counterfeiting tool.

Product strategy

Product management

Technical consulting

Cloud

Technical consulting

Cloud

Overview

WCO

Overview

The World Customs Organization (WCO) serves as the primary representative body for 182 customs administrations, collectively responsible for facilitating the processing of approximately 98% of global trade. Combatting the proliferation of counterfeit goods remains a persistent challenge, with illicit trade estimated to incur losses of around $1.5 trillion annually.

The WCO plays a crucial role in empowering customs officers worldwide by facilitating the adoption of state-of-the-art track-and-trace technologies. These measures aim to safeguard markets by ensuring that only genuine branded products are allowed to enter circulation.

WCO needed a reliable partner

to navigate the following challenges

The WCO had already implemented IPM to aid officers in verifying product authenticity across borders.

Enhance IPM's scalability and performance.

Incorporate multiple brands, enabling customs officers worldwide to scan and authenticate entire product databases.

Incorporate multiple brands, enabling customs officers worldwide to scan and authenticate entire product databases.

Key Objectives

Build trust and credibility in the data system through a unified database.

Develop a scalable framework capable of supporting hundreds of brands.

Design user-centric solutions tailored for multi-lingual, field-based agents.

Streamline the client onboarding process in partnership with the WCO.

Prioritise user experience and operational efficiency.

Leverage data analysis and reporting for informed decision-making.

Approaching the challenge

Scaling WCO's app for global usage

We developed a comprehensive solution that integrated millions of SKUs and made the fight against counterfeiting more efficient.

Enhancing anti-Counterfeiting efforts worldwide

Consolidation

Streamlined product authentication by unifying brands, products, and security vendors into a single, accessible database for customs officers

Consolidation

Streamlined product authentication by unifying brands, products, and security vendors into a single, accessible database for customs officers

Consolidation

Streamlined product authentication by unifying brands, products, and security vendors into a single, accessible database for customs officers

Connectivity

Integrated with global security providers to sync millions of products across 169 countries—enabling seamless stakeholder collaboration

Connectivity

Integrated with global security providers to sync millions of products across 169 countries—enabling seamless stakeholder collaboration

Connectivity

Integrated with global security providers to sync millions of products across 169 countries—enabling seamless stakeholder collaboration

Mobility

Designed with field officers in mind, we prioritised mobile-first journeys for fast, on-the-go product verification

Mobility

Designed with field officers in mind, we prioritised mobile-first journeys for fast, on-the-go product verification

Mobility

Designed with field officers in mind, we prioritised mobile-first journeys for fast, on-the-go product verification

Facilitating

A scalable and
integrated solution

Scalable solution

App

An easy-to-use app designed to assist customs officers and law enforcement in discovering counterfeit products in real-time.

Synchronised product database

A robust and scalable infrastructure to maintain and synchronise millions of products and integrate with hundreds of security solution providers.

Analytics and reporting

Sophisticated analytics and reporting dashboard that brands have direct access to. They can track the route of legitimate products and be alerted whenever counterfeit goods are discovered.