AlphaApps partners with Muvi Cinemas to elevate Vista Ticketing.
Muvi Cinemas is the first homegrown cinema brand in Saudi Arabia. Since its founding in 2019, the company has almost doubled, going from 109 screens to 205 screens across 21 locations and 10 cities.
They aim to become the top-of-mind national brand dedicated to nurturing Saudi talents in arts, media, and entertainment.
The brand distinguishes itself from the typical cinema experience and goes beyond being just a place to watch a movie.
As the premier brand in Saudi Arabia, one of its missions is continually enhancing its services, prioritising customer satisfaction and offering superior experiences.
Muvi Cinemas needed a reliable partner
to navigate the following challenges
Unstable digital channels caused by inadequate middleware integration with the Vista ticketing system.
Frequent downtime and compromised performance.
High traffic periods resulted in booking losses.
Disrupted payments and dwindling revenue.
Needed to improve UI/UX to reduce booking time and improve retention.
Key Objectives
Complete overhaul of the existing Vista middleware integration for scalability.
Enhancing customer experience through optimised digital channels and personalised interactions.
Restored stability in just 2 weeks
Through middleware integration, combined Vista, Loyalty, CMS & third-party APIs, boosting stability and scalability during peak usage.
Leveraged proactive automation to carefully track and report issues within the application.
Through advanced CMS, integrated content editing, publishing, version control & advanced SEO settings alongside multi-language support and analytics.
Tailored a cinematic experience from scratch
By applying a strategic design process with the right tools and methodologies, we optimised results, validated ideas, and successfully revamped Muvi's digital channels.
To ensure our decision aligns with market needs.
Effortless navigation
Our design ensured a seamlessly navigable interface. It provided users with a smooth and intuitive journey across Muvi's platform.
Captivated & retained users with exceptional product experience
From initial prototyping to the final screens, our design process created a product that not only delivers a superb experience but also maximises user retention.
Anas Shehab
CIO at Muvi Cinema
Increased user engagement and retention
Saed Alghorani
Founder and CTO
" The true essence of the journey lay in the collaborative learning experience with Muvi, understanding business insights, and the ever-evolving cinema digital landscape. Now, our 30-member entertainment unit feels much more confident to tackle similar projects."
"Mandala gave our brand new identity that truly resonates with our audience. The rebrand not only elevated our presence but also helped us secure investor confidence and funding!"
Priya.s
CMO of Canne Cosmetics
$11.5M
Series A Raised
"Mandala gave our brand new identity that truly resonates with our audience. The rebrand not only elevated our presence but also helped us secure investor confidence and funding!"
Priya.s
CMO of Canne Cosmetics
$11.5M
Series A Raised
Customars feedback after app overhaul
