AlphaApps partnered with MIMOJO to design and build its consumer app and merchant portal, end to end.
Product Design
Mobile App Development
Merchant Portal (Web)
Third-party Integrations
Overview
MIMOJO is a card linked cashback platform in the UAE. Shoppers link their Visa or Mastercard once and earn automatic cashback that is paid straight back onto their card every month, on "mimojo payday."
Partnered with Mastercard and Visa, MIMOJO rewards everyday spending across shops, restaurants, and websites, with a participating outlet network across Dubai, Abu Dhabi, and the wider UAE.
MIMOJO needed a reliable partner to build the platform from zero and navigate the following challenges
No existing system to build on: the consumer app and the merchant platform both had to be created from scratch.
Hiding serious complexity (card linking, transaction matching, monthly payouts) behind a consumer app simple enough for anyone to use.
Operating an entire loyalty engine through a merchant portal with many user roles, outlets, offers, cashback splits, and payments.
Integrating reliably with card networks and third parties (Visa and Mastercard, Google Maps, a payment provider, and CRM and finance systems).
Key Objectives
Launch a consumer app that makes earning cashback effortless: link a card once, then earn automatically.
Build a scalable, role based merchant portal to run the loyalty engine end to end.
Integrate dependably with card linked offer technology and the supporting third party services.
REAL IMPACT
A scalable and integrated platform
platform
A consumer app built for effortless cashback
A simple experience: link a Visa or Mastercard once, then earn automatic cashback credited monthly on "payday," with outlet discovery across the UAE.
Engineered the merchant portal that runs everything
A role based platform (global and sales admins, merchant admins, finance, and outlet roles) covering merchant and outlet onboarding via Google Maps, offer and cashback management, payments, wallets, transactions, and dashboards.
Integrating the hard parts
Card linked offer technology with Visa and Mastercard, Google Maps for outlet onboarding, a payment service provider, and CRM and finance sync.
Designed for scale and trust
A strategic design process from research to final screens, delivering connected products built to grow with the outlet network and user base.
