Bringing fuel on demand to customers in the UAE

Discover how we partnered with the world's largest energy company to drive fuel transactions and customer engagement.

Digital transformation

Product management

Technical consulting

Overview

ADNOC

Overview

ADNOC, based in Abu Dhabi, is one of the world's largest energy companies. In 2019, it ranked as the most valuable Middle East brand on the Brand Finance Global 500 list. As part of its 2030 strategy, ADNOC Distribution is prioritising geographic expansion.

With locations already established in Dubai and Saudi Arabia, ADNOC now boasts over 20 million monthly visits across its network of 362 stations.

Adnoc needed a reliable partner

to navigate the following challenges

Enhancing the fuel buying experience.

Building solutions for ADNOC's growth and transaction volume goals.

Key Objectives

Strengthen ADNOC’s brand engagement by enhancing the overall customer experience.
Increase fuel transaction volumes through optimised operations and user-centric solutions.
Deliver scalable, long-term solutions that support ADNOC’s global growth and operational efficiency.

Approaching the challenge

Setting up a solid foundation

Through our digital venture building approach, ADNOC didn't just develop functional solutions, but achieved optimal business performance.

01 Creating lasting customer value

MVPs

We created MVPs by distilling complex ideas into essential features, ensuring rapid development and user feedback integration

MVPs

We created MVPs by distilling complex ideas into essential features, ensuring rapid development and user feedback integration

MVPs

We created MVPs by distilling complex ideas into essential features, ensuring rapid development and user feedback integration

Business modelling

Our specification tasks went beyond technical features, extending to business modelling. We crafted the model by blending insights and creativity for sustainable success

Business modelling

Our specification tasks went beyond technical features, extending to business modelling. We crafted the model by blending insights and creativity for sustainable success

Business modelling

Our specification tasks went beyond technical features, extending to business modelling. We crafted the model by blending insights and creativity for sustainable success

User testing & validation

Through continuous feedback loops with end-users, we drove iterative refinements

User testing & validation

Through continuous feedback loops with end-users, we drove iterative refinements

User testing & validation

Through continuous feedback loops with end-users, we drove iterative refinements

02 Enabling optimal business processe

Robust integrations

We encountered legacy software and the challenge of integrating multiple vendors without disrupting their entire backend. Our solution? Multiple communication layers and APIs to address the issue smoothly

Robust integrations

Training and development

To ensure a seamless customer experience, we invested in training the support team on the new products and services

Training and development

To ensure a seamless customer experience, we invested in training the support team on the new products and services

Training and development

To ensure a seamless customer experience, we invested in training the support team on the new products and services

Data analytics

We established systems to assist ADNOC's marketing team harness data for improved customer segmentation. It ensured a more personalised experience for every customer

Data analytics

We established systems to assist ADNOC's marketing team harness data for improved customer segmentation. It ensured a more personalised experience for every customer

Data analytics

We established systems to assist ADNOC's marketing team harness data for improved customer segmentation. It ensured a more personalised experience for every customer

Accelerated growth

Transforming ADNOC's Operations and
Customer Success

At the forecourt

We enhanced the "Pay at Pump" feature by integrating the ADNOC mobile wallet with beacon technology. It enabled owners to refuel, pay and drive off without deboarding their vehicle.

At home

Introduced "Call to Fuel," ADNOC's fuel-on-demand service, allowing customers to conveniently order fuel directly to their homes.

Loyalty

We built a loyalty program from scratch that rewarded customers anytime they made a transaction with ADNOC.

Deploying modern solutions

AWS Cloud
Dedicated CMS
Complete Data Warehousing

satisfied Clients

Mutaz Kasem

Technical Lead ADGC

"The major benefit of AlphaApps is that they do not only think like developers, but also like business owners and entrepreneurs. We benefited from their experience of building and operating digital products."

Results

Optimised performance across different channels

247

Satisfied customers

247

Satisfied customers

247

Satisfied customers

0.3M+

Reward points collected by customers

0.3M+

Reward points collected by customers

0.3M+

Reward points collected by customers

83%

Reduced time to market from months to weeks

83%

Reduced time to market from months to weeks

83%

Reduced time to market from months to weeks

Customars feedback After app overhaul

"I recently had the pleasure of using the ADNOC Mobile App, and I must say, it has truly transformed the way I manage my fuel and convenience needs. This app is a game-changer, and I want to share my positive experience with everyone!."

Muneer Khalil