Discover how we partnered with the world's largest energy company to drive fuel transactions and customer engagement.
Digital transformation
Product management
Technical consulting
Overview
ADNOC, based in Abu Dhabi, is one of the world's largest energy companies. In 2019, it ranked as the most valuable Middle East brand on the Brand Finance Global 500 list. As part of its 2030 strategy, ADNOC Distribution is prioritising geographic expansion.
With locations already established in Dubai and Saudi Arabia, ADNOC now boasts over 20 million monthly visits across its network of 362 stations.
Adnoc needed a reliable partner
to navigate the following challenges
Enhancing the fuel buying experience.
Building solutions for ADNOC's growth and transaction volume goals.
Key Objectives
Strengthen ADNOC’s brand engagement by enhancing the overall customer experience.
Increase fuel transaction volumes through optimised operations and user-centric solutions.
Deliver scalable, long-term solutions that support ADNOC’s global growth and operational efficiency.
Approaching the challenge
Setting up a solid foundation
Through our digital venture building approach, ADNOC didn't just develop functional solutions, but achieved optimal business performance.
MVPs
We created MVPs by distilling complex ideas into essential features, ensuring rapid development and user feedback integration
Business modelling
Our specification tasks went beyond technical features, extending to business modelling. We crafted the model by blending insights and creativity for sustainable success
User testing & validation
Through continuous feedback loops with end-users, we drove iterative refinements
Accelerated growth
Transforming ADNOC's Operations and Customer Success
Customer Success
At the forecourt
We enhanced the "Pay at Pump" feature by integrating the ADNOC mobile wallet with beacon technology. It enabled owners to refuel, pay and drive off without deboarding their vehicle.
At home
Introduced "Call to Fuel," ADNOC's fuel-on-demand service, allowing customers to conveniently order fuel directly to their homes.
Loyalty
We built a loyalty program from scratch that rewarded customers anytime they made a transaction with ADNOC.
Deploying modern solutions
AWS Cloud
Dedicated CMS
Complete Data Warehousing
satisfied Clients
Mutaz Kasem
Technical Lead ADGC
"The major benefit of AlphaApps is that they do not only think like developers, but also like business owners and entrepreneurs. We benefited from their experience of building and operating digital products."
Results
Optimised performance across different channels
Satisfied customers
Reward points collected by customers
Reduced time to market from months to weeks
Customars feedback After app overhaul
