4 Reasons To Invest In A Mobile App For Your Business

Whether you are an Apple fanboy or you prefer Android, one thing is for sure: You need apps to get the most out of your mobile device. But what can mobile apps actually do for entrepreneurs? Why should you hire app developers (in Dubai for example),to create a mobile app for your business?

Mobile app stats

Consider the following facts and figures:

●  According to comScore, a media measurement and analytics company, the number of people using mobile devices has surpassed the number of people who use desktop computers back in 2014.

●  The number of apps in the marketplace has also grown considerably. To date, there are two million mobile apps available in the Apple App store and over two million apps on Google Play. That number continues to grow every day.

●  Between 2014 and 2015, the amount of time people spent on mobile apps has increased by 20 percent. With this data, it would be unwise for any business to knowingly ignore the potential of mobile apps and this booming market. These numbers show why it is becoming more important for businesses to get in the bandwagon and have a mobile app developed fast.

How mobile apps can help your business

Perhaps you are wondering about how mobile apps can benefit your business. Perhaps it is the size of your business that has made you hesitate in getting an app developed for your brand or company. The truth is that businesses of all sizes have benefited immensely from mobile apps. Apps are no longer just for the massive corporations. Even startups and small businesses are benefiting from mobile apps. How is that possible?

Here are some of the benefits of mobile apps for businesses.

1. Increases visibility

Mobile apps are versatile and can serve a diverse array of functions ranging from providing general information to booking.

For a business owner, one of the key benefits of mobile apps is that these can help bring your company closer to your customers. You can inform your audience about upcoming and ongoing promotions or simply facilitate a direct interaction with them.

2. Encourages customer loyalty

If you are thinking of launching a customer loyalty program, you might want to consider using an app for that. By using a mobile app, you can let your customers collect points and rewards through their smart devices. Some companies that have opted for this route have reported an increase in both return customers and app downloads.

A mobile app can also cultivate loyalty by making your business more visible to your target audience. In today’s market landscape, consumers are bombarded with different types of advertisements, both online and offline.

These can slowly erode a business’s appeal and impact on its customers. A mobile app offers a workaround for that issue by building a connection between businesses and their customers.

3. Builds your brand

A mobile app can look and function any way you choose it to. However, the most successful apps have one thing in common: They are built for their intended users and not for companies.

With that end in mind, you can increase brand recognition by putting yourself in your customers’ shoes. And the more they see and use your app, the more likely they are to buy your products or services.

4. Improves communication and engagement

By adding a messaging feature in your app, you can provide your customers with another platform they can use to communicate with your company and your staff.

The feature may seem redundant considering the different other communication platforms available to today’s consumers, but when you consider the fact that many prefer using their smartphones, it makes perfect sense to include a messaging feature.

How your company can use mobile apps

With the help of experts in app development, you can watch your vision come to life. What are some of the popular ways to use mobile apps for business?

1. Marketing and sales

Integrating geo-location technology with your mobile app enables you to offer customers near your store special offers. From a marketing and sales perspective, this means that you get more value out of your offers because your ads are delivered to consumers who are nearby at the right time.

2. Booking and scheduling

This feature is ideal for companies engaged in services. With a mobile app, your customers can book an appointment through their smartphones.

3. Customer service

Prompt response is vital for providing exceptional customer service. Through your mobile app, your customers can relay their messages to you in real time.

Some companies even rely on mobile apps for customer relationship management functions, allowing them to keep track of a host of functions with just one app while eliminating some of the usual hassles associated with conventional CRM tools.

When it comes to app development in Dubai, give Alpha Apps a call. We have highly skilled app developers who are ready to take on any challenge when it comes to designing apps for brands and businesses.

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